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DRYLL
[ ROLE ]
Creative Direction
Brand Identity
Packaging
AI Art Direction
Creative Direction
Brand Identity
Packaging
AI Art Direction
[ ROLE ]
[ premium electrolyte brand desıgned FOR the German performance market ]
Founded by former footballer André Schüler, DRYLL was built for serious athletes in the German performance market.
Over the course of the project life cycle, I led every touchpoint from the ground up, starting with brand strategy and identity, moving through packaging, print, digital, collaboration strategies, directing both photography and 3D production, and continuing long after launch into event design at Swiss Alps 100 and Last Soul Ultra.
AI was used across the project for visual direction before the photoshoot, abstract ingredient concepts, and select product imagery.
Founded by former footballer André Schüler, DRYLL was built for serious athletes in the German performance market.
Over the course of the project life cycle, I led every touchpoint from the ground up, starting with brand strategy and identity, moving through packaging, print, digital, collaboration strategies, directing both photography and 3D production, and continuing long after launch into event design at Swiss Alps 100 and Last Soul Ultra.
AI was used across the project for visual direction before the photoshoot, abstract ingredient concepts, and select product imagery.
[ YEAR ]
2025 – 2026
DEJAN GARZ
[ ROLE ]
Product Design
Packaging
3D Modelling
[ Influencer-founded haircare brand designing for both shelf and screen ]
Founded by renowned stylist Dejan Garz, this was a full product launch across retail and e-commerce.
Developed the existing brand into products, designing and leading packaging from concept to production-ready files. The full range included the launch collection, travel-size minis, and the oil line. I modelled the products in 3D for production, and AI-assisted visualisation was used to develop and present concepts in collaboration with a junior designer before manufacturing.
Founded by renowned stylist Dejan Garz, this was a full product launch across retail and e-commerce.
Developed the existing brand into products, designing and leading packaging from concept to production-ready files. The full range included the launch collection, travel-size minis, and the oil line. I modelled the products in 3D for production, and AI-assisted visualisation was used to develop and present concepts in collaboration with a junior designer before manufacturing.
[ YEAR ]
2024 – 2026
Product Design
Packaging
3D Modelling
2024-2026
FITPACE
[ ROLE ]
Creative Direction
Brand Identity
Packaging Design
Insole Design
[ A 3D-printed insole brand for the European lifestyle market ]
Fitpace launched three insole lines across sports, daily, and comfort, funded through Kickstarter and developed for the European market.
As sole designer across the entire project, I led brand identity, insole design, sustainable packaging, print, and full creative direction for photography and video in collaboration with Sierra Production House. Packaging was developed for retail, e-commerce, and Amazon. One insole incorporated recycled particles into its surface, requiring extensive prototyping over ten months before the manufacturing technology could execute the design as intended.
Fitpace launched in the European market in early 2025. The relationship continued, leading to a second brand, VALSOLE, where I also led insole design for medical-grade heel support.
Fitpace launched three insole lines across sports, daily, and comfort, funded through Kickstarter and developed for the European market.
As sole designer across the entire project, I led brand identity, insole design, sustainable packaging, print, and full creative direction for photography and video in collaboration with Sierra Production House. Packaging was developed for retail, e-commerce, and Amazon. One insole incorporated recycled particles into its surface, requiring extensive prototyping over ten months before the manufacturing technology could execute the design as intended.
Fitpace launched in the European market in early 2025. The relationship continued, leading to a second brand, VALSOLE, where I also led insole design for medical-grade heel support.
[ YEAR ]
2024 – 2025
Creative Direction
Brand Identity
Packaging Design
Insole Design
2024-2025
ZENGER
[ ROLE ]
Creative Direction
Brand Strategy
Packaging Design
AI Imagery System
[ A Korean wellness brand built for the European market ]
Developed under HUROM, the brief was to translate Asian heritage into an elevated, premium brand without losing its roots.
Leading the project from strategy through to launch, including conducting brand positioning workshops with the client to define character, audience, and visual direction. The typographic logo, 3D render direction, and packaging design came from within the team I was leading. With no photography budget, I developed an AI imagery system for print and social that maintained the brand's warmth and premium feel across all touchpoints.
Zenger launched in January 2026 with a full range, including travel size and a starter pack.
Developed under HUROM, the brief was to translate Asian heritage into an elevated, premium brand without losing its roots.
Leading the project from strategy through to launch, including conducting brand positioning workshops with the client to define character, audience, and visual direction. The typographic logo, 3D render direction, and packaging design came from within the team I was leading. With no photography budget, I developed an AI imagery system for print and social that maintained the brand's warmth and premium feel across all touchpoints.
Zenger launched in January 2026 with a full range, including travel size and a starter pack.
[ YEAR ]
2025 – 2026
Creative Direction
Brand Strategy
Packaging Design
AI Imagery System
2025-2026
TRION
[ ROLE ]
Brand ManagemenT
Print Design
Asset Creation
AI Art Direction
[ German battery technology brand for marine and off-grid vehicles ]
TRION develops high-performance battery systems for yachts, vans, and large vehicles. The brand needed consistent, high-quality communication across a range of professional print materials.
I joined the project as lead, taking responsibility for brochures, technical sheets, exhibition materials, and magazine ads across ongoing engagement. The work was about holding a standard, ensuring every asset reflected the brand with the same level of care, regardless of format or deadline.
TRION develops high-performance battery systems for yachts, vans, and large vehicles. The brand needed consistent, high-quality communication across a range of professional print materials.
I joined the project as lead, taking responsibility for brochures, technical sheets, exhibition materials, and magazine ads across ongoing engagement. The work was about holding a standard, ensuring every asset reflected the brand with the same level of care, regardless of format or deadline.
[ YEAR ]
2025 – 2026
Brand ManagemenT
Print Design
Asset Creation
AI Art Direction
2025-2026
HIOFFICE
[ ROLE ]
Creative Direction
Brand Identity
Logo Design
[ German AI-powered recruiting platform for the DACH market ]
HiOffice needed a brand that felt professional and trustworthy without losing the approachability that sets them apart from traditional HR companies, despite being an AI-powered platform itself.
Full identity was delivered in under two weeks: logo, complete visual system, brand guidelines, and all communication assets. The logo combines hand-lettering with a custom typeface, keeping the brand grounded in the human connection at its core. Led from concept to delivery, with a junior designer contributing to execution throughout.
HiOffice needed a brand that felt professional and trustworthy without losing the approachability that sets them apart from traditional HR companies, despite being an AI-powered platform itself.
Full identity was delivered in under two weeks: logo, complete visual system, brand guidelines, and all communication assets. The logo combines hand-lettering with a custom typeface, keeping the brand grounded in the human connection at its core. Led from concept to delivery, with a junior designer contributing to execution throughout.
[ YEAR ]
2025
Creative Direction
Brand Identity
Logo Design
2025
ZALANDO | ADAN
PRINT DESIGN
Socıal medıa
2024-2025
[ ROLE ]
PRINT DESIGN
Socıal medıa
[ A Zalando initiative elevating Black-owned fashion brands across Europe ]
The Black-Owned Brands Accelerator was a dedicated program by Zalando supporting and amplifying Black-owned fashion businesses. The work required bringing cultural authenticity into a consistent weekly content output within Zalando's broader brand framework.
Led creative direction for social media output, guiding a junior designer on weekly deliverables, feedback, and quality control. Work spanned regular social content and print formats, maintaining brand consistency across every touchpoint.
The Black-Owned Brands Accelerator was a dedicated program by Zalando supporting and amplifying Black-owned fashion businesses. The work required bringing cultural authenticity into a consistent weekly content output within Zalando's broader brand framework.
Led creative direction for social media output, guiding a junior designer on weekly deliverables, feedback, and quality control. Work spanned regular social content and print formats, maintaining brand consistency across every touchpoint.
[ YEAR ]
2024 - 2025
SEMA SIRTLAN
Ankara
[ Moving to Frankfurt ]
Available from May 2026
SEMA SIRTLAN
Ankara
[ Moving to Frankfurt ]
Available from May 2026
